Bringing freshness and consistency to the Arnot Health Brand.

Overview:

The Arnot Health logo had been around for years. But it didn’t feel quite fresh enough to represent their recent transformation from a single hospital into a much larger health system. Neither did their marketing materials. 

Goals:

• Bring attention to their transformation. After acquiring new hospitals and practices, Arnot Health wanted their evolution into a health system to feel fresh and exciting.
• Bring sophistication and complexity. Arnot wanted their marketing efforts, system-wide, to feel shiny, new and sophisticated—while still maintaining the depth and complexity associated with their brand.

Strategic Solutions:

• Ramping up the logo’s impact. While complying with the brand guidelines, we found a way to bring attention and depth to the logo. On a white background, the logo was really sedate—but on a blue background—it packed the punch Arnot Health was looking for.
• Developing the Sterling Treatment as a brand identifier. To increase the sophistication-factor, we created the “Sterling Treatment” as a consistent visual element.  
• Implementing a consistent look. We redesigned each piece of the marketing puzzle, from print materials to rack cards, billboards to print ads, and vehicles to window treatments, to speak in a unified way.  

Outcome:

All of Arnot Health’s marketing materials, system-wide, incorporate the new, unified look and feel. They have a new energy and are full of cooling, healing colors.

If your organization needs unification from a marketing perspective, we can help. Contact us for a free half hour consultation. Let's see what we can get done.