Primary Provider Ad Campaign that Generated Results.
Overview:
When Arnot Health opened up the schedules of their providers, they wanted the public to know about it. And they wanted them to start using primary care over urgent and walk-in care.
Transforming the Community Foundation website.
Overview:
The Community Foundation of Elmira-Corning and the Finger Lakes, Inc., serves philanthropists who want help the community in a large or small way. They needed a new website that more accurately reflected their uniqueness and offerings.
Attracting more patients with a multi-media ad campaign.
Overview:
Arnot Health has an excellent orthopedics department that specializes in joint replacements. They needed to promote their services, increase awareness and attract more patients.
Taking Arnot Health’s website from a single hospital to a unified healthcare system.
Overview:
Nonprofit health system, Arnot Health, had recently transformed from a solo hospital and small medical group to a larger health system after acquiring two hospitals in neighboring communities, as well as many local primary and specialist practices. They were just about to launch a new website, that had received an aesthetic facelift, but it still had content based around the medical center instead of the system.
Bringing freshness and consistency to the Arnot Health brand.
Overview:
The Arnot Health logo had been around for years. But it didn’t feel quite fresh enough to represent their recent transformation from a single hospital into a much larger health system. Neither did their marketing materials.